{"id":2211,"date":"2021-06-02T15:26:36","date_gmt":"2021-06-02T15:26:36","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2211"},"modified":"2022-06-14T04:17:53","modified_gmt":"2022-06-14T04:17:53","slug":"revcontent-acquired","status":"publish","type":"post","link":"\/blog\/revcontent-acquired\/","title":{"rendered":"RevContent Acquired by Star Mountain Capital and Capital Dynamics"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>Partnership to further support native, cookie-less advertising technology and create enhanced revenue opportunities for publishers<\/em><\/h2>\n\n\n\n<p>Read the official announcement in Business Insider <a href=\"https:\/\/www.businessinsider.com\/star-mountain-capital-capital-dynamics-acquire-revcontent-2021-6\">here<\/a>. <\/p>\n\n\n\n<p>It\u2019s an extremely exciting day at RevContent &#8211; we\u2019re proud to announce we\u2019ve been acquired by <a href=\"https:\/\/starmountaincapital.com\/\">Star Mountain Capital<\/a>, a specialized asset management firm backed by some of the world\u2019s most sophisticated institutional and high-net-worth investors, and <a href=\"https:\/\/www.capdyn.com\/\">Capital Dynamics<\/a>, a leading private equity firm.<\/p>\n\n\n\n<p>To say we are thrilled is an understatement.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/kHIVSnK0mH3MrdS6-6DNguLhHEHn-dNjT8OQWDqaMpzEkna-SK03uOH4SRcOnPQ4gidyUwUBniIij1_zwbLp2fc2h_8dxj0nq2K3sssfEFFVgT5PReHJ5gZxKCCXRQxWEmRsSMFn\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What does this mean for our partners?<\/strong><\/h2>\n\n\n\n<p>We\u2019ve been bootstrapped since our inception, forcing us to cut our teeth differently than many technology firms. Having a certain level of no-frills pragmatism built into our DNA has greatly serviced us and ultimately, our partners in a tremendous way. We will take this discipline into the next chapter of RevContent and hit the ground running while we continue to over index on value creation for our partners.<\/p>\n\n\n\n<p>In Star Mountain Capital and Capital Dynamics, we\u2019ve found partners who are just as committed to your success as we are. RevContent will remain the same in the best ways &#8211; and continue to get better in the areas that matter most &#8211; product innovation, user experience and monetization.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-3.22.22-PM.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.revcontent.com\/wp-content\/uploads\/2021\/06\/Screen-Shot-2021-06-02-at-3.22.22-PM-1024x920.jpg\" alt=\"\" class=\"wp-image-2212\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s next?<\/strong><\/h2>\n\n\n\n<p>The writing is on the wall with respect to cookies, privacy, and user experiences &#8211; and we know it\u2019s mission-critical to power new viable and sustainable revenue offerings to our partners.&nbsp;<\/p>\n\n\n\n<p>Our aim is to evolve the native industry into a more premium environment for brands and publishers, offering high-quality content experiences that don\u2019t dilute publisher yield or advertiser ROAS. We\u2019re also looking to increase reach and presence in international markets and develop consumer-facing products with a high degree of audience utility.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>At the end of the day, we want to continue to be an intuitive, turn-key solution for our partners on both sides of the business.&nbsp;<\/strong><\/h2>\n\n\n\n<p>I\u2019m endlessly proud of the team at RevContent for working to adapt, build value, and grow the business to set all of us up for sustainable, long-term success. None of this would be possible without each of their individual and collective contributions to our mission of building value for our team and partners. It\u2019s a great honor and tremendous privilege to have the opportunity to lead RevContent, and I look forward to doing it for ten more years.&nbsp;<\/p>\n\n\n\n<p>We\u2019re extremely grateful for all of your support throughout the years, and we\u2019re thrilled to look forward to the future together.&nbsp;<\/p>\n\n\n\n<p>If you have any questions at all, please email me directly at <a href=\"mailto:richard@revcontent.com\">richard@revcontent.com<\/a><\/p>\n\n\n\n<p>Richard Marques<\/p>\n\n\n\n<p>CEO at RevContent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partnership to further support native, cookie-less advertising technology and create enhanced revenue opportunities for publishers Read the official announcement in Business Insider here. It\u2019s an extremely exciting day at RevContent &#8211; we\u2019re proud to announce we\u2019ve been acquired by Star Mountain Capital, a specialized asset management firm backed by some of the world\u2019s most sophisticated [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[315],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RevContent Acquired by Star Mountain Capital and Capital Dynamics<\/title>\n<meta name=\"description\" content=\"We\u2019re beyond excited to share RevContent is acquired by leading strategic investment group, Star Mountain Capital, and Capital Dynamics, a leading private equity firm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/revcontent-acquired\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevContent Acquired by Star Mountain Capital and Capital Dynamics\" \/>\n<meta property=\"og:description\" content=\"We\u2019re beyond excited to share RevContent is acquired by leading strategic investment group, Star Mountain Capital, and Capital Dynamics, a leading private equity firm.\" \/>\n<meta property=\"og:url\" content=\"\/blog\/revcontent-acquired\/\" \/>\n<meta property=\"og:site_name\" content=\"RevContent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevContent\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T15:26:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T04:17:53+00:00\" \/>\n<meta property=\"og:image\" content=\"\/wp-content\/uploads\/2021\/06\/AQoNXTog.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Richard Marques\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revcontent\" \/>\n<meta name=\"twitter:site\" content=\"@revcontent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Marques\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-acquired\/#article\",\"isPartOf\":{\"@id\":\"\/blog\/revcontent-acquired\/\"},\"author\":{\"name\":\"Richard Marques\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/e69b0983aea64b7bd538fffdd72b1eb2\"},\"headline\":\"RevContent Acquired by Star Mountain Capital and Capital Dynamics\",\"datePublished\":\"2021-06-02T15:26:36+00:00\",\"dateModified\":\"2022-06-14T04:17:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/blog\/revcontent-acquired\/\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/revcontent-acquired\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/06\/AQoNXTog.jpeg\",\"articleSection\":[\"Company News &amp; 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