{"id":2188,"date":"2021-03-08T17:21:30","date_gmt":"2021-03-08T17:21:30","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2188"},"modified":"2022-06-14T04:22:15","modified_gmt":"2022-06-14T04:22:15","slug":"tapstone-uses-revcontents-granular-and-powerful-advertiser-capabilities-to-exceed-revenue-goals-by-40","status":"publish","type":"post","link":"\/blog\/tapstone-uses-revcontents-granular-and-powerful-advertiser-capabilities-to-exceed-revenue-goals-by-40\/","title":{"rendered":"Tapstone Uses RevContent’s Granular and Powerful Advertiser Capabilities to Exceed Revenue Goals By 40%"},"content":{"rendered":"\n
Tapstone<\/a> used RevContent\u2019s<\/a> proprietary technology to exceed their revenue goals and optimize their page widgets. Through granular widget targeting, a powerful user interface, and a customized search strategy, Tapstone passed its revenue goals by 40%.<\/p>\n\n\n\n Tapstone was able to tap into RevContent\u2019s unique granular widget targeting technology. This allowed them to manage thousands of ads under a single touchpoint. They also had the ability to shut off low-performing ads and put more advertising money towards widgets that were performing better. This led to a more efficient allocation of resources with a bigger return on investment. <\/p>\n\n\n\n