{"id":2186,"date":"2021-03-08T15:29:17","date_gmt":"2021-03-08T15:29:17","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2186"},"modified":"2024-05-01T15:46:30","modified_gmt":"2024-05-01T15:46:30","slug":"nexstar-digital-expands-partnership-with-revcontent","status":"publish","type":"post","link":"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/","title":{"rendered":"Nexstar Digital Expands Partnership with RevContent"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.nexstardigital.com\/\">Nexstar<\/a> and <a href=\"https:\/\/www.revcontent.com\/\">RevContent<\/a> have been working together for quite some time. The partnership started with Nexstar\u2019s legacy sites and applications and now will be scaling to a larger portion of Nexstar&#8217;s business.&nbsp;<\/p>\n\n\n\n<p>Nexstar decided to scale with RevContent due to less page real estate, first-party demand, and stronger monetization.&nbsp;<\/p>\n\n\n\n<p>Through RevContent\u2019s unique widget options, Nexstar can control the amount of page real estate advertisements take up. This, along with faster widget loading, leads to an overall better performance and user experience on the site.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0tH7AztwU_8W-sPiHxUpr4mBNC3tE4S8hmKzlDbr5Yyn1uKyH9ZsVD_ixb0NTEQLwkMz-qFPsY4ZCR69hrLTfIgS24jX92l1FLtdSi9W_axug3Q5T_Di5zFVDOff6TesBtansrFC\" alt=\"\"\/><\/figure>\n\n\n\n<p>First-party demand is also another reason Nexstar chose to expand. First-party demand removes the seasonal volatility publishers have to deal with in the programmatic buying process.<\/p>\n\n\n\n<p>With a combination of better user experience, first-party demand, and publisher controls, RevContent has made it easier for Nexstar to capitalize on its content recommendation revenue.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/30mcClmi4M2SG_l9yEHM4GZ-WQyKLPdnEhQsbBEAWjw7BlOCocA9bxJt4WpR3t5HvbSH7E7q8cGX1tbbfdpzA8A7_90DE54E39_w9EBgdEtnA9p79OsMm2hdCuKJbwbPK2YUCJLs\" alt=\"\"\/><\/figure>\n\n\n\n<p>Lori Tavoularis, SVP at Nexstar says \u201cAs Nexstar Digital continuously works toward a cleaner supply path for programmatic buying partners, This first-party demand coming through content recommendation is a far easier conversation to have with programmatic ad partners.\u201d<\/p>\n\n\n\n<p>RevContent and Nexstar are taking things to the next level, the future&#8217;s looking bright.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nexstar and RevContent have been working together for quite some time. The partnership started with Nexstar\u2019s legacy sites and applications and now will be scaling to a larger portion of Nexstar&#8217;s business.&nbsp; Nexstar decided to scale with RevContent due to less page real estate, first-party demand, and stronger monetization.&nbsp; Through RevContent\u2019s unique widget options, Nexstar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[315],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nexstar Digital Expands Partnership with RevContent | RevContent<\/title>\n<meta name=\"description\" content=\"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar&#039;s audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexstar Digital Expands Partnership with RevContent | RevContent\" \/>\n<meta property=\"og:description\" content=\"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar&#039;s audiences.\" \/>\n<meta property=\"og:url\" content=\"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\" \/>\n<meta property=\"og:site_name\" content=\"RevContent\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RevContent\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T15:29:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-01T15:46:30+00:00\" \/>\n<meta property=\"og:image\" content=\"\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"329\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RevContent Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@revcontent\" \/>\n<meta name=\"twitter:site\" content=\"@revcontent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RevContent Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#article\",\"isPartOf\":{\"@id\":\"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\"},\"author\":{\"name\":\"RevContent Team\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208\"},\"headline\":\"Nexstar Digital Expands Partnership with RevContent\",\"datePublished\":\"2021-03-08T15:29:17+00:00\",\"dateModified\":\"2024-05-01T15:46:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\"},\"wordCount\":202,\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png\",\"articleSection\":[\"Company News &amp; Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\",\"url\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\",\"name\":\"Nexstar Digital Expands Partnership with RevContent | RevContent\",\"isPartOf\":{\"@id\":\"https:\/\/develop.revcontent.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png\",\"datePublished\":\"2021-03-08T15:29:17+00:00\",\"dateModified\":\"2024-05-01T15:46:30+00:00\",\"description\":\"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar's audiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage\",\"url\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png\",\"contentUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png\",\"width\":640,\"height\":329},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nexstar Digital Expands Partnership with RevContent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/develop.revcontent.com\/#website\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"name\":\"RevContent\",\"description\":\"We Generate Revenue\",\"publisher\":{\"@id\":\"https:\/\/develop.revcontent.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/develop.revcontent.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/develop.revcontent.com\/#organization\",\"name\":\"RevContent\",\"url\":\"https:\/\/develop.revcontent.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"contentUrl\":\"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png\",\"width\":1000,\"height\":124,\"caption\":\"RevContent\"},\"image\":{\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RevContent\/\",\"https:\/\/x.com\/revcontent\",\"https:\/\/www.linkedin.com\/company\/revcontent\",\"https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208\",\"name\":\"RevContent Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g\",\"caption\":\"RevContent Team\"},\"url\":\"\/blog\/author\/revcontent-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nexstar Digital Expands Partnership with RevContent | RevContent","description":"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar's audiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/","og_locale":"en_US","og_type":"article","og_title":"Nexstar Digital Expands Partnership with RevContent | RevContent","og_description":"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar's audiences.","og_url":"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/","og_site_name":"RevContent","article_publisher":"https:\/\/www.facebook.com\/RevContent\/","article_published_time":"2021-03-08T15:29:17+00:00","article_modified_time":"2024-05-01T15:46:30+00:00","og_image":[{"width":640,"height":329,"url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png","type":"image\/png"}],"author":"RevContent Team","twitter_card":"summary_large_image","twitter_creator":"@revcontent","twitter_site":"@revcontent","twitter_misc":{"Written by":"RevContent Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#article","isPartOf":{"@id":"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/"},"author":{"name":"RevContent Team","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208"},"headline":"Nexstar Digital Expands Partnership with RevContent","datePublished":"2021-03-08T15:29:17+00:00","dateModified":"2024-05-01T15:46:30+00:00","mainEntityOfPage":{"@id":"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/"},"wordCount":202,"publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png","articleSection":["Company News &amp; Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/blog\/nexstar-digital-expands-partnership-with-revcontent\/","url":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/","name":"Nexstar Digital Expands Partnership with RevContent | RevContent","isPartOf":{"@id":"https:\/\/develop.revcontent.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage"},"image":{"@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage"},"thumbnailUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png","datePublished":"2021-03-08T15:29:17+00:00","dateModified":"2024-05-01T15:46:30+00:00","description":"RevContent expands its strategic partnership with publisher juggernaut Nexstar Digital. RevContent is excited to continue offering significant revenue uplift and a seamless user experience for Nexstar's audiences.","breadcrumb":{"@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#primaryimage","url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png","contentUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2021\/03\/Nexstar-Digital-1.png","width":640,"height":329},{"@type":"BreadcrumbList","@id":"https:\/\/develop.revcontent.com\/blog\/nexstar-digital-expands-partnership-with-revcontent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/"},{"@type":"ListItem","position":2,"name":"Nexstar Digital Expands Partnership with RevContent"}]},{"@type":"WebSite","@id":"https:\/\/develop.revcontent.com\/#website","url":"https:\/\/develop.revcontent.com\/","name":"RevContent","description":"We Generate Revenue","publisher":{"@id":"https:\/\/develop.revcontent.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/develop.revcontent.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/develop.revcontent.com\/#organization","name":"RevContent","url":"https:\/\/develop.revcontent.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/","url":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","contentUrl":"https:\/\/develop.revcontent.com\/wp-content\/uploads\/2022\/04\/revcontent-logo-BK.png","width":1000,"height":124,"caption":"RevContent"},"image":{"@id":"https:\/\/develop.revcontent.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RevContent\/","https:\/\/x.com\/revcontent","https:\/\/www.linkedin.com\/company\/revcontent","https:\/\/www.youtube.com\/channel\/UCNwi-goj0p_uStCevvCarvA"]},{"@type":"Person","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/bb9b1fde8d1e86b055478d8f952e9208","name":"RevContent Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/develop.revcontent.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17986deb31cd8a1f4b502c49b52d75d7?s=96&d=mm&r=g","caption":"RevContent Team"},"url":"\/blog\/author\/revcontent-team\/"}]}},"_links":{"self":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/2186"}],"collection":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":0,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/media\/2365"}],"wp:attachment":[{"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop.revcontent.com\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}