{"id":2184,"date":"2021-03-05T10:32:51","date_gmt":"2021-03-05T10:32:51","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2184"},"modified":"2024-05-01T15:46:30","modified_gmt":"2024-05-01T15:46:30","slug":"revcontent-creates-standout-revenue-uplift-for-minute-media-during-covid-19","status":"publish","type":"post","link":"\/blog\/revcontent-creates-standout-revenue-uplift-for-minute-media-during-covid-19\/","title":{"rendered":"RevContent Creates Standout Revenue Uplift for Minute Media during COVID-19"},"content":{"rendered":"\n<p>COVID-19 was a roller coaster for the entire world. In digital media, it wreaked havoc on publishers as well. With decreasing CPMs across the industry,<a href=\"https:\/\/www.minutemedia.com\/\"> Minute Media<\/a> needed to turn to a team that could help them battle revenue loss due to the pandemic.&nbsp;<\/p>\n\n\n\n<p>Minute Media chose <a href=\"https:\/\/www.revcontent.com\/\">RevContent<\/a>.&nbsp;<\/p>\n\n\n\n<p>Through RevContent\u2019s flexibility and dedication to an excellent user experience, Minute Media saw an immediate uplift in CPMs by 35%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/dr-gPL8pRTZ8-rc0ABwmO6y83SHI74fSfnT1Od5x5iY-K0P23c2SXG3P8qpJpxPd8_IrcZJ3bDiBcwSEnWiqNLObsriU7-rGOo-HaUM2vJDMY5k5eSzPIo5WX7vCmSaogzftQN36\" alt=\"\"\/><\/figure>\n\n\n\n<p>As the process continued, RevContent focused on giving updates on performance, tips on utilizing their platform, and custom data visualizations. These visuals displayed the information needed to formulate editorial and revenue decisions.&nbsp;<\/p>\n\n\n\n<p>Global VP of Demand and Business Development at Minute Media, Tom Webster, said: \u201cRevContent consistently exceeds its guarantee floor, driving powerful performance for Minute Media properties. We found the team highly responsive and dedicated to agility, flexibility, and care with helping us optimize for the best user experience.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.cdc.gov\/media\/dpk\/diseases-and-conditions\/coronavirus\/images\/outbreak-coronavirus-world-1024x506px.jpg\" alt=\"Coronavirus Disease 2019 (COVID-19) | CDC Online Newsroom | CDC\"\/><\/figure>\n\n\n\n<p>In a world ravaged by a pandemic, it feels like no industry is safe from crises. But, with the right tools, RevContent helped Minute Media and countless publishers handle this hectic era.<\/p>\n\n\n\n<p>\u201cOur focus on flexibility coupled with an accessible, robust, and data-centric toolset left us well poised to adapt client solutions and strategies quickly in the face of unforeseen industry trends.\u201d &#8211; Kaylee Hart, Director of Account Management at RevContent&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 was a roller coaster for the entire world. In digital media, it wreaked havoc on publishers as well. With decreasing CPMs across the industry, Minute Media needed to turn to a team that could help them battle revenue loss due to the pandemic.&nbsp; Minute Media chose RevContent.&nbsp; Through RevContent\u2019s flexibility and dedication to an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[315],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RevContent Creates Standout Revenue Uplift for Minute Media during COVID-19 | RevContent<\/title>\n<meta name=\"description\" content=\"Minute Media turned to RevContent to help stabilize CPMs during the COVID-19 Pandemic. Revenue increased due to excellent tools and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/blog\/revcontent-creates-standout-revenue-uplift-for-minute-media-during-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RevContent Creates Standout Revenue Uplift for Minute Media during COVID-19 | RevContent\" \/>\n<meta property=\"og:description\" content=\"Minute Media turned to RevContent to help stabilize CPMs during the COVID-19 Pandemic. 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