{"id":2163,"date":"2021-01-27T14:39:12","date_gmt":"2021-01-27T14:39:12","guid":{"rendered":"https:\/\/blog.revcontent.com\/?p=2163"},"modified":"2024-05-01T15:46:30","modified_gmt":"2024-05-01T15:46:30","slug":"why-is-content-marketing-so-important-for-business","status":"publish","type":"post","link":"\/blog\/why-is-content-marketing-so-important-for-business\/","title":{"rendered":"Why is Content Marketing So Important for Business?"},"content":{"rendered":"\n
Are you struggling to attract fresh leads to your website? Maybe your search engine ranking is dropping, causing a decline in web traffic. With a strong content marketing strategy, you can boost traffic, leads, and sales!<\/p>\n\n\n\n
In fact, companies that blog fresh content get 97% more links<\/a> to their websites than those that don’t. Inbound links can boost your search engine ranking, helping you reach more customers.<\/p>\n\n\n\n Meanwhile, small businesses that blog get 126% more lead growth than those that don’t!<\/p>\n\n\n\n Still not convinced? Keep reading to discover the 10 benefits of content marketing. With these tips from CEO of RevContent Richard Marques, you can get ahead and boost business.<\/p>\n\n\n\n Read on to learn more about the benefits of crafting fresh content!<\/p>\n\n\n\n Who are your customers? It’s more cost-effective to use personalization within your marketing. Personalization can help you connect with customers and draw them to your business.<\/p>\n\n\n\n Understanding who your customers are can help you create content they want<\/em>. You can appeal to their needs and interests within your content.<\/p>\n\n\n\n A strong content marketing strategy relies on keyword and audience research. When a consumer searches for the keywords within your content, your posts can show up. Search engine optimization (SEO) can help you craft content with this goal in mind.<\/p>\n\n\n\n By appearing in front of your target audience (instead of everyone)<\/em>, you’re more likely to boost website traffic and leads. People will want to click on content that responds to their interests. At the same time, you’re generating brand awareness<\/a>, too!<\/p>\n\n\n\n Creating the right content with your customers in mind can help you grow your business.<\/p>\n\n\n\n Content marketing is a cost-effective marketing strategy. It doesn’t matter how much money you can spend on marketing. Instead, your experience and expertise are the real<\/em> value within your posts.<\/p>\n\n\n\n Improving your SEO ranking can put you at the top of a search page. You can rank ahead of your competitors to attract web traffic before they can. Meanwhile, consumers will see you as a valuable, credible resource in the industry.<\/p>\n\n\n\n Instead of spending thousands on ads, you can get ahead of your competitors with high-quality content.<\/p>\n\n\n\n What unique experience have you gained over the years? What expertise can you share with your customers?<\/p>\n\n\n\n You can use your experience and expertise to become a thought leader in your industry. A higher SEO ranking will tell readers you’re a bigwig in your industry. You can use videos and blog posts to relay that experience.<\/p>\n\n\n\n Consumers will see you’re a knowledgeable resource they can depend on. They’ll come back for more, allowing you to gain loyal customers. <\/p>\n\n\n\n1. Reach Your Target Customers<\/h2>\n\n\n\n
2. Get Ahead of Big Corporations<\/h2>\n\n\n\n
3. Become a Thought Leader<\/h2>\n\n\n\n
4. Demonstrate Your Value<\/h2>\n\n\n\n